Amazon sellers give their listing optimization a lot of thought. That makes sense given that merchants must be at the top of their game to succeed on Amazon’s competitive marketplace.
I’m referring Amazon A + Content.
One of the finest ways to develop your brand, increase conversion rates, and achieve a higher placement on Amazon SERPs is through Amazon A+ Content (Search Engine Results Pages).
It’s frequently forgotten because it’s not a necessary component of an Amazon listing. Simply put, many sellers are not interested in it.
In 2016, Amazon A+ Content, formerly known as Enhanced Brand Content (or Amazon EBC), was made available to sellers. With the help of improved image and text placements, the premium content feature was created to provide Amazon Brand Registered Sellers more creative control over the quality of their listings.
Although Amazon claims that A+ Content typically boosts a product’s overall sales by up to 10%, the effects of an Amazon listing that has been thoroughly optimized to contain A+ Content are definitely far more than that.
By adding scannable language to the product description that highlights the characteristics and advantages of your items, Amazon A+ Content increases sales. This implies that it might show up in Google search results.
More significantly, the higher sales help Amazon’s algorithm boost sales velocity, one of its biggest multipliers.
Amazon A+ Content: What Is It?
A+ Content is a premium content option that enables sellers to create high-quality Amazon creative assets for their Amazon listing using rich texts, videos, and photographs, as seen in the screenshot above. Available to brand-registered third-party sellers, all vendors, and Amazon A+ sellers, Amazon A+ Content is one of a special collection of integrated creative tools in Seller Central.
And best of all, it’s free!
Without it, vendors are restricted to 2,000 characters and are not permitted to include any images or visuals in the material itself. The next image demonstrates how boring a block of text can be.
Where Does A+ Content Appear on Amazon?
On an Amazon product detail page, A+ Content can be found below the Product Description section. The standard text product description is replaced when you create A+ Content.
What Does Amazon A+ Content Look Like?
Brief response? Pretty much anything! You can adapt Amazon A+ Content to your unique creative requirements. To convey a story and create the overall look and feel of your brand store, you can use pictures, big infographics, and detailed text.
See why Amazon A + Content is preferred than a straightforward product description by viewing the screenshots below.
Who Can Create Amazon A+ Content?
What is Premium Amazon A+ Content?
(That’s two pluses!) A++ A+ Content’s premium edition, Content, is only accessible to Brand Registered sellers. You can use differentiating information like enhanced comparative tables, interactive hotspot modules, graphic carousels, and video.
Amazon declared in August 2022 that Seller Central’s Premium A+ will be free to use for a limited time during a promotion. Prior to this, firms utilizing Vendor Central could only access Premium A+ Content via invitation, and each product might cost up to tens of thousands of dollars.
The most impactful features of Premium A+ are:
Video
Full-width images
More space
Clickable Q&A
Interactive charts for comparison
Carousel modules
Product pages that are voice-friendly and mobile-friendly
Testimonials
Can Anyone Use Premium A+?
According to Amazon, you qualify for Premium A+ Content if:
- All of the ASINs in your catalog that you own have already received the A+ Brand Story that you published. By logging into the A+ Content Management and conducting a search to determine if you have developed and published a project, you may verify this.
- Throughout the last 12 months, at least 15 project submissions with A+ Content have been approved.
According to Amazon, “3P Brand Owners will have free access to Premium A+ capabilities during our promotional time for all ASINs registered to their brand. 3P Brand Owners will have the option to agree to a price if we decide to charge for Premium A+ Content in the future. Without your permission, we will not impose any fees. As of right now, neither the promotional period’s end date nor the cost structure have been decided.
What Benefits Come With Amazon A+ Content?
A+ Content is ideal for cross-promotional marketing and brand development in addition to being a great technique to boost the chance that a particular product will sell.
Also, A+ Content gives you the chance to clearly describe how your product functions and what the buyer may expect when they open the package. Being able to accomplish that will directly result in fewer returns and unfavorable reviews as you’ll be assisting customers in making better purchasing decisions.
In order to create a solid client base that serves as the cornerstone of an effective recurring business model, it also helps you to increase brand recognition and clearly express the product’s history.
A+ Content Creation
Amazon A+ Content will look familiar if you’ve seen an advertisement for the Squarespace website creation tool. It mimics the Squarespace method of building websites out of “blocks” of information, or in this case, Amazon listings.
With A+ Content, getting started is simple. Simply follow the instructions by going to the A+ Content area in the window that corresponds to either advertising (for sellers) or merchandising (for vendors).
You’ll discover there are 15 distinct modules accessible once you get there. You can combine the creative elements using the modules to produce the appearance and feel that is appropriate for your brand.
Among Amazon’s A+ modules are:
Full-width photos are ideal for showing how a product is used in everyday life.
Smaller single photos (combined with text): These (along with a variety of other A+ Content pages combining text and images) are excellent for outlining features and ensuring that the customer understands what they’re purchasing.
The modules with many smaller images are perfect for grouping together and emphasizing different product characteristics.
Comparison chart: Have competition in your niche? Who doesn’t? These are a good way for you to show the shopper why your product is the one to click.
Text: Two modules with full-width plain text that includes both the standard text and the product description.
The Best Ways to Improve Your Amazon A+ Content
As we stated in a previous blog post, Amazon is completely content if everyone experiences some measure of success. In either case, they will be compensated. The success of a particular Amazon seller’s own goods, however, is their only concern. You face competition from other sellers in your niche as an Amazon seller.
Remember to include your standard product description as well.
Keep in mind that Amazon does not index your A+ Content. Ensure that your standard product description is completely optimized. Even though it doesn’t appear, it is still important for indexing.
Share a Story
Be Clear About the Benefits of Your Product
This is the point where you may fully utilize the various modules at your disposal to explain why customers should only buy your product. Investigate your competitors to learn what is being said and promised. Make sure there is an obvious reason why customers would choose your product over theirs.
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