Have you reached a point where your ROI diminishes with Amazon PPC advertising? Running Amazon ads has resulted in very high conversion rates for your campaigns, allowing you to spend less on Amazon PPC without sacrificing sales. Everything this piece covers What should I do when I reach the point of reducing returns in Amazon Ads? How to effectively reduce [...]
Amazon has become synonymous with DTC (direct to consumer) items and online purchasing. The platform features a wide variety of low-priced products from a number of sellers. Since Amazon doesn't appear to be optimized for selling luxury goods to affluent customers, many companies selling high-end wares choose to avoid the platform. On the contrary, the opposite is true. Lots of [...]
Amazon's advertising platform has a new, snazzy report available to advertisers called the "Search Term Impression Rank Report." Only Sponsored Products and Sponsored Brands ads can use this feature at the moment. Exactly what findings does the report contain? In other words, where can you buy it? What are its applications, if any, and how useful is it? If you [...]
Amazon sales were more like a drag race in the wild west days of e-commerce. Find a product, shell out some cash to buy some glowing reviews, and put your foot down. At this point, it looks like Formula 1. The monetary stakes are extremely high now. There are millions of dollars at stake and controversy at every turn, as [...]
Here's how to use Amazon's closely guarded first-party data to bring attention to your product (and brand). Recently, I covered Amazon's Sponsored Products and Sponsored Brands advertising in two PPC Quick Start Guides. More than 2,000 new vendors have joined Amazon's twenty worldwide marketplaces every day since 2016. I mentioned this phenomenon in two separate blog posts. This emphasizes the [...]
Want to Get (and Stay) Ahead of Your Competitors on Amazon? Here's what Amazon agencies do and when you should hire one. It's no secret that Amazon's marketplace is growing at a very fast rate. In the third quarter of 2021, Amazon made about 110.81 billion dollars in net sales, which was more than the 96.15 billion dollars it [...]
Launch Your Ecommerce Business Using These Powerful Amazon ACoS Techniques A Great ACoS Is the Result of Some Mathematics and Considerable Strategy. Here's How to Ensure Your Amazon Numbers Add Up to Huge Success! There are two main objectives that drive most Amazon sellers, and they are profit maximization and expanding one's online storefront. And the number of people [...]
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