Amazon is by far the biggest e-commerce platform, with over 2 million visitors per month and 350 million unique items. When it comes to shopping, it’s even more popular than Google because the majority of commercially oriented searches are made on Amazon rather than Google. In fact, according to a recent marketing survey, 49% of consumers claim they begin on Amazon when conducting an online product search, compared to only 22% who begin on Google.

Whether or not you were aware of these details, you probably have an interest in selling on Amazon because you are aware of the platform’s popularity and the numerous chances it offers your company. Nevertheless, success is not guaranteed by simply having your products listed on Amazon. You have more than 350 million products to choose from, therefore you must optimize your product listings to stand out and achieve higher search engine rankings. Here, we’ll go over our recommendations for optimizing your Amazon product listing, covering every facet of it, from the product’s title to reviews and everything in between.

Product Title

The section we examine here will be the longest because the product titles are likely the most significant component of an Amazon product listing.

For the majority of categories, Amazon permits product titles to be up to 200 characters long. You want your product title to include all the crucial details customers require, such as the brand, model, color, size, and quantity, in its 200 characters. Basically, put yourself in their position and consider what you might want to know if you were looking for this goods. Product titles should also contain keywords, and when selecting which to utilize, you should strike a balance between high search volume and relevancy. No matter how long your title is or how many keywords you use, always capitalize the first letter of each word, avoid using all caps, symbols, or the ampersand, and use digits rather than writing out numbers.

Product Image

Even while Amazon allows sellers to upload up to nine images, we urge you to prioritize quality above number. Pictures should be at least 1,000 pixels wide by 500 pixels high. For the primary image, make sure the product occupies at least 85% of the space and use a plain white background to remove any distracting elements. To help customers understand the product’s size, you should also offer a picture of it being utilized as intended.

Key Product Features

The five bullet points that Amazon normally allows sellers to summarize their product’s primary attributes should be utilized to convince potential customers that your product is superior than those of your competitors. You should describe the functions and advantages of your product in these bullet points to help customers comprehend how it might help them solve problems or improve their quality of life. Be explicit when describing the qualities of the product, maintain a consistent tone, and avoid mentioning pricing, shipping, or corporate details because Amazon prohibits them.

Product Description

Sellers get an additional chance to explain why their product is superior to what their competitors are offering in the product description. Amazon allows sellers 2,000 characters in this section. We advise using short words and bolding important information to make it easier for customers to understand. This can be used to elaborate on features and other items listed in the major product features section. Here is a good spot to bring up pricing, delivery, and company information because Amazon forbids you from doing so under the major product features category.

Product Reviews and Rating

It is crucial to emphasize the value of Amazon product reviews. Because they show whether or not your product lives up to the claims you’ve made, they are one of the most important elements of your Amazon product listing for customers. Sadly, it’s difficult to get positive reviews, especially if you’re a new seller. You can launch campaigns and specials, employ automated systems that make asking for reviews less of a headache, and convince consumers who are happy with your product to submit a favorable review. One more thing you ought to think about is the Amazon Vine Program.

The best approach to earn four or five-star reviews is to develop a great product that is appropriately described in the major product features and product description area. While there are ways to encourage customers to submit positive reviews, this is the only sure way to get four or five-star ratings.

The list of suggestions for improving your Amazon product listings is much longer than this. If you’re serious about succeeding as a seller on the platform, you need to work with a digital marketing specialist who is familiar with all the details and winning strategies. Get in touch with the marketing professionals at KTG Solutions if you need assistance with optimizing your Amazon listing.