It is no longer a question of whether or not you are employing Amazon advertising. The real question is how much money you’re going to spend on pay-per-click (PPC) ads.

Because of this, more and more online retailers are requesting assistance from Amazon agencies.

A top Amazon marketing agency is able to use cutting edge PPC strategies to stay ahead of the competition in the fight for customer attention and brand exposure.

An Amazon PPC campaign may appear to be rather simple to create. You might be questioning why you should pay an agency when you can do it yourself as a result.

The primary reason is that, nearly always, using an Amazon agency instead of handling the ad campaigns yourself will save you money after adding up the (increased) sales and deducting the cost of advertising.

Why Work with an Amazon Agency?

Amazon PPC campaigns could seem straightforward at first glance, but when you dig a little deeper, you’ll find that a successful campaign can be really intricate. First, how should your Amazon PPC campaign balance sponsored brand, sponsored product, and sponsored display ads?

How about campaign performance monitoring, audience targeting, keyword research, bidding tactics, and search engine optimization (SEO)?

Here are six reasons to pick up the phone and call an Amazon PPC management company as your next call.

1. Extensive Keyword Research Promotes More Conversions

Keyword research is NOT something to take for granted if you want to get your items in front of customers who are most likely to make a purchase.

You may connect with that global audience of more than 310 million buyers via Amazon PPC advertising. To promote their items in front of potential customers, increase their revenue, and expand their business, brands and sellers compete for Amazon ads.

Keywords that correspond to customers’ search terms are how Amazon sellers connect with those buyers.

Everyone has wasted time attempting to determine the best way to phrase an internet search to get the most effective results. Making sure you’re utilizing the correct keyword to match your goods with a buyer can be challenging for sellers.

Your campaign budget may be wiped out if you choose irrelevant keywords, which will also have a negative impact on your return on ad spend (RoAS).

What Can an Amazon Agency Do for You?

When conducting keyword research, Amazon marketing agencies are aware of what to look for.

While an Amazon advertising firm may employ research techniques, they also create intricate keyword targeting plans that are influenced by their professional expertise and the ebb and flow of fashion across various Amazon marketplaces.

A collection of keywords doesn’t provide many answers to questions to the inexperienced eye. A skilled professional can utilize it as a tool to increase sales and conversions.

2. Exact Ad Targeting Increases Conversion Rates

Targeting methods influence where and who can view your adverts.

To maximize your ad investment and conversions, you must have a targeted ad plan. You need a strategic targeting plan that is both calculated and adaptable if you don’t want to waste your advertising budget on unrelated consumers.

Amazon gives you a variety of ways to connect with the right audiences. Should you conduct a manual or automatic campaign? If you opt for an automatic campaign, Amazon will pick where and who sees your ads on its own.

When doing a manual campaign, you are in control. You get to decide how your adverts will be targeted and how much money you wish to spend. You can choose how to target your ad using choices like keyword, product, category, and audience targeting, depending on the sort of ad you choose.

In order for Amazon to match your chosen keyword to customers’ search terms, you must choose which match type to employ if you choose keyword targeting (the most popular option):

  • Broad match

    Any keyword terms, in any order, are included in the search term.

  • Phrase match

    If the search query contains your keyword term’s precise phrase or word sequence, the ad may display.

  • Exact match

    The keyword or group of words in the search term must be correct.

  • Negative match

    For search terms containing these words, your advertisement will not show up.

    A number of variables, including as the product you’re attempting to sell, the sort of ad you’re using, and your overall Amazon marketing goals, will determine the best targeting option for you and your particular campaign.

    If you don’t know exactly when and how to use these parameters, you can find yourself paying thousands for traffic that your rivals are just paying pennies for.

What Can an Amazon Agency Do for You? 

Experts in Amazon PPC can assist you clarify Amazon’s targeting options and choose the most effective approach to achieve your advertising objectives.

The PPC specialists at KTG Solutions can rapidly determine the ideal targeting approach for your campaign in a variety of situations and at various times. Canopy Management can assess your campaigns and sales data and then use their wealth of knowledge to make timely adjustments that can minimize your ad spend and boost your RoAS.

3. Campaign tracking enables you to accurately assess the success of your advertising.

You cannot optimize anything if you cannot measure it. This holds true for all marketing initiatives, including Amazon PPC. It’s impossible to determine whether your campaign is successful or whether you are simply wasting money on advertising without measuring your key performance metrics and overall results.

As well as data like goal ACoS (advertising cost of sale), conversions, impressions, and cost-per-click, you should be able to track your purchases and where they come from.

Of course, it goes farther than simply entering these figures in a spreadsheet. To increase the efficiency of your digital marketing efforts and the expansion of your entire firm, you must also comprehend and optimize these indicators.

You may learn which ad placements and keywords result in the greatest conversions and sales with this in-depth analysis, and you can then modify your campaigns appropriately.

What Can an Amazon Agency Do for You? 

The top Amazon agencies have the professional, analytical, and technical know-how needed to manage and monitor your campaigns and determine their efficacy and profitability.

Sales, ad spend, profitability, and RoAS are just a few of the crucial indicators that skilled Amazon management companies can monitor and report on. In order to optimize ad spend and PPC campaign strategy, KTG Solutions goes a step further and use proprietary data methodologies to offer thorough reports and professional advice for campaign improvements.

4. Competition Analysis Helps in Keeping Your Company Ahead of the Curve

Tens of thousands of merchants offering goods similar to yours can be found on Amazon, which is a crowded market. So, there is a decent likelihood that your advertising campaigns will face tough competition to present your goods to Amazon customers.

Competitive analysis isn’t just a nice-to-have addition to your strategic plan in such a congested market. The survival of your company depends on it.

Competition analysis reveals vital details you need to know in order to manage successful advertising campaigns. The information contains the following:

  • Top-performing marketers in your niche use effective Amazon PPC tactics

  • Keywords that are driving traffic and interaction to competitor listings via paid and organic search

  • High-performance and neglected keywords that you can rank for but your competitors can’t

  • Live updates on the SEO and PPC tactics of competitors

  • Prices charged by competitors and product reviews

Competitive analysis is to demonstrate what the competition is doing well so that you can improve upon it.

What Can an Amazon Agency Do for You?

There are clear advantages to conducting a thorough competition study, but there is also a significant disadvantage.

Competitive analysis is time-consuming and laborious, particularly if you’re in a highly competitive niche.

But, if you know what you’re doing and have access to the necessary resources, you may use a variety of advanced analytics tools and data-driven techniques to snoop on your rivals. A professional in Amazon PPC is specifically trained to carry out that task.

An Amazon agency can assist if you haven’t carried out a thorough competition analysis (or if you lack the time to do one). This procedure will typically be the initial stage in creating a comprehensive PPC advertising strategy for your company.

5. Keeping an eye on the Amazon Market Lets You Benefit from New Developments

By attending workshops and conferences, observing sales trends across accounts, reading online news and journal articles, and generally immersing themselves in the industry, successful Amazon marketers keep on top of the most recent developments in their specialty.

The competitive environment on this e-commerce platform is expanding swiftly, and there’s always the possibility of a new adjustment or algorithmic update to keep Amazon sellers up at night, as anybody who has ever tried their hand at selling on Amazon knows.

In addition to Amazon’s internal updates, you should also pay close attention to seasonality and trends to assist you anticipate unexpected sales spikes and falls. If you don’t keep an eye on the trends in your industry, you could miss out on a chance to increase your sales .

What Can an Amazon Agency Do for You?

It’s simple to get left behind if you don’t engage yourself daily in the Amazon advertising community.

It makes sense to engage an expert in Amazon PPC management who spends their days keeping track of metrics across numerous accounts, networking with other experts, and staying current with relevant articles.

Your company can benefit from an experienced Amazon PPC approach in a number of ways:

  • Based on market trends, create smarter and more successful advertising strategies.

  • Research and follow recommended Amazon SEO techniques.

  • Recognize impending chances to profit from beta products and updates

  • Reduce the risk of market or Amazon algorithm changes that could be detrimental to your company.

6. You Save Time by Hiring an Amazon Agency

Being an Amazon Store or FBA business owner is difficult work, and it becomes harder every day, let’s face it.

Your eCommerce to-do list likely includes hundreds of additional duties in addition to PPC, such as customer service, inventory management, new product design, social media marketing, review management, and much more.

You can expect to put in hours more of work each week only to manage your Amazon ads if you want to get the most out of your PPC advertising on Amazon.

What Can an Amazon Agency Do for You?

PPC campaigns demand constant, attentive monitoring. Without that focus, you’ll start to observe either a decline in revenue or a creeping increase in ACoS.

Look for an Amazon agency that manages your ads on an individual basis if you want to minimize time commitment and increase return on ad spend.

Undoubtedly, a tool could help you save time. Yet, the reality is that getting the most out of your advertising initiatives requires effort and knowledge. Because of this, once they begin to make a profit, the majority of Amazon businesses decide to hire a specialist to manage their PPC ads.

When Should Your Business Think About Employing an Amazon PPC Agency?

Amazon has evolved into a “pay-to-play” business during the past few years. Spending money on advertising to reach your ideal clients is necessary if you want people to see your items.

Sponsored ads progressively take over highly-visible ad positions on Amazon as it grows. Where there once were natural ways to contact your target audience, those venues are now only available to businesses willing to pay for visibility (and possible sales).

Because of how crowded the market has grown, PPC advertising without a comprehensive approach will fall short. Until you recover your costs through sales, your budget can get drained.

It’s not only about cutting costs on your advertising campaigns when you hire an Amazon agency. To advance your business, you need to get the most out of every dollar you spend.