It’s never been more sophisticated for eCommerce Sellers. So, the top item on your to-do list should be optimizing your Amazon SEO!
The sophistication of Amazon’s sellers has never been higher, despite a minor slowdown in the marketplace’s growth rate. Making ensuring that your product listing appears when customers run their searches has gotten harder and harder every day because of this.
How does Amazon SEO work?
The process of carefully considering adjustments to product listings in order to help them rank better in product searches on Amazon.com is known as Amazon search engine optimization (SEO).
You may rank as highly as possible in Amazon product searches to get the most sales by optimizing every aspect of your product description page.
You may enhance your Amazon listings for product search, increase sales, and make it easier for Amazon buyers to find your listings with the help of a well-planned Amazon SEO campaign (or brand store).
SEO strategies can be used by Amazon sellers to:
- Attract more buyers to the product listings
- Increase brand and product awareness
- Boost sales growth and conversion rates.
Why Are There So Many Similar-Looking Amazon Search Results?
The Amazon ecosystem is saturated with prepackaged courses that provide simple instructions in the hopes of boosting new eCommerce businesses to the front page of Amazon.
These cookie-cutter Amazon courses result in cookie-cutter products.
A large number of Amazon sellers are succeeding in the eCommerce market. Fortunately, it still gives plenty of room for the select few Amazon sellers that wish to improve at digital marketing.
How to Make Your Product Visible on Amazon
By entering a word or phrase (the keywords) into the search box at the top of the Amazon.com webpage, customers can do product searches.
After then, Amazon’s algorithm aids in producing results that are relevant to the word or phrase. The customer then has the option to examine each entry in greater detail or to go on their search with new highly descriptive keywords.
Use Amazon Sponsored Products Ads to Increase Sales Velocity
Amazon sellers advertise specific product listings using Sponsored Products pay-per-click (PPC) adverts. Amazon PPC advertisements can be seen on product detail pages and shopping results pages.
They’ve grown to be a crucial component of how Amazon sellers introduce new products, which makes them a crucial tool for improving your Amazon SEO.
Ads will be generated and matched by Amazon automatically based on shopping queries. An ideal Amazon SEO score now requires Amazon advertising in addition to a well-organized keyword research campaign and a fully optimized listing.
Amazon SEO Checklist in 7 Steps
- Keyword Research
- Excellent Product Images
- Creative Product Titles
- Bullet Points That Tell the Story of Your Product
- Product descriptions with explanations
- Backend search terms assist in filling any gaps
- Strategy for Competitive Pricing
1) Keyword Research
The first step in a lot of Amazon SEO is keyword research.
Keywords are the words and phrases that users enter into search engines to discover information on a certain topic. They are sometimes referred to as “SEO keywords,” “keyphrases,” or “search queries.”
In product titles, descriptions, and bullet points, front-facing keywords are used. These are the key phrases most likely to result in a search result that displays your product to your target audience.
Although backend keywords are hidden from potential customers, they are an excellent method to make your product searchable in Amazon’s database. Translations of your keywords into other languages can be added in the backend.
Four opportunities exist for incorporating your keywords into your Amazon listing:
- Product Title
- Important Product Features
- Product Description
- Backend Search Terms
2) Excellent Product Images
Images of a product are what an Amazon customer looks at first.
Customers can immediately determine whether a product is worthwhile looking at more closely thanks to high-quality images. They contribute significantly to the likelihood that Amazon customers will actually read the title, bullet points, and description.
Guidelines for Amazon Images
- Ideal is six images and one video.
- Clear, informative, and attractive images are required.
- Images should fill at least 85% of the image space and have a white background.
- To improve listing quality, use 500 × 500 or 1000 x 1000 pixels.
- Ensure that you show the complete product.
- Just include the items the customer will receive
Pro tip from KTG Solutions Management:
Make sure to include video, infographics, and lifestyle images in your content. They’ll not only assist in stopping the scroll, but also in reducing the number of returns and customer service issues.
Use Amazon A+ Content’s incredibly high-quality images to their full potential.
3) Creative Product Titles
It is said that it just takes 5–10 seconds to make a first impression after meeting someone new. The same applies to the name of your product.
Although you have a character limit of up to 200, only the first 5–10 words of your product title will show up in a search result, making these 5–10 words the most crucial part of your listing’s description.
- The title of your product should match with that found on the package itself.
- Amazon suggests a title with between 60 and 80 characters that is effectively descriptive.
- Your title should be concise while still being clear.
Pro tip from KTG Solutions Management:
Don’t overlook Amazon customers who use their smartphones. Because of space constraints, your title will be shortened. Make sure to start your titles with your primary keywords.
Although you should be sure to include three or four of your most important keywords, avoid “keyword stuffing.”
Include the name of your brand in the title. It’s crucial to start building brand familiarity and confidence.
4) Bullet Points That Tell the Story of Your Product
It can be difficult to include your whole product description and focused keywords within the limited 200 characters of the product title. With a 1000-character limit, Amazon’s product features section allows you a little more room to properly highlight your product’s distinctive features for Amazon customers.
A good list of important features begins each item with a key benefit that directly addresses the demands of your target audience.
Pro tip from KTG Solutions Management:
The first sentence should begin with a summary of each bullet point in bold or capital letters. You are making it considerably simpler for the large majority of customers who prefer to rapidly scan the listing by doing this.
The most of your medium and high search volume long-tail keywords should be included in the bullet point copy.
Spend some time outlining the features of your product. Consider the shopper’s perspective and prepare for any inquiries they may have.
Use customer reviews for comparable products to find out what concerns potential customers have. Additionally, they’ll be able to better describe the aspects of the product that they liked. You can then emphasize comparable qualities in your own listings.
5) Product descriptions with explanations
You should expand on your main product features and benefits in your product description section. The long-tail keywords you’ve discovered through your keyword research should also be included here.
You are given 2,000 characters from Amazon to use when describing your product and outlining its uses.
Pro tip from KTG Solutions Management:
DO:
Strategically and in a way that sounds natural, include relevant keywords into your writing.
By imagining your ideal customer and what they would like, you may create a buyer persona.
Point out what makes your product unique compared to those of your competitors. Consider what you can provide that others cannot.
Share a story. Everyone enjoys a good story, and it can help place your product in the context of your customer’s life.
DON’T
Put a lot of keywords in your listing. Do not forget that you are selling to people and not to algorithms.
Go with the flow. Pay attention to what makes your product unique.
6) Backend search terms assist in filling any gaps
In the product page’s administrative backend, Amazon sellers have the option to add more details about a product.
Utilizing meta tags in the backend of your product page aids Amazon in determining the applicability of your product offering. Never use this part to stuff your website with keywords that aren’t related to the ones you targeted on the front end.
Do not include something in the backend if you would not use it on the frontend.
Amazon’s Guidelines:
- Keep the search term text length restriction in place.
- Use synonyms.
- Use different spellings, but avoid include typical misspellings.
- Be sure to use abbreviations.
- All letters should be lowercase.
- Avoid using punctuation like “;”, “:”, and “-.”
- Use spaces to divide words.
- Eliminate repetitions.
- Avoid using words like “a,” “an,” “and,” “by,” “for,” “of,” “the,” or “with,” as well as other short words.
- Singular or plural terms are acceptable.
7) Strategy for Competitive Pricing
It’s crucial that you take the time to investigate the competition and make modifications to arrive at a price point that’s in line with the niche you’re selling in because customers enter Amazon’s marketplace with the expectation that they’ll get a very competitive pricing.
Keep in mind that Amazon cares a lot about the overall experience of its customers. Because of this, your price has a significant impact on both your conversion rate and final overall sales increase.
Final thoughts
The marketplace on Amazon is made for shopping. Amazon has a strong interest in providing customers with the greatest products to meet their demands as rapidly as possible.
Your products will be placed in the center of a huge Amazon bullseye if you thoroughly optimize your Amazon listings!
This guide should assist you in putting into practice a more thorough plan to raise your organic ranking, boost conversions, and expand your business.
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