If you attempt to adopt one of the many Amazon advertising campaign strategies, it’s simple to become paralysed by analysis. Or even worse, try them all and waste time and money to see what works for you.

How about we provide you the started trying methods for creating successful Amazon advertising campaigns instead of you throwing everything against the wall to see what sticks? That should help you save some time and money.

The five techniques for sustainable Amazon Advertising campaign success that we advise:
  • Protect
  • Conquer
  • Rank
  • Dominate
  • Discover

In this post, KTG Solutions explore tactics for evergreen Amazon advertising campaigns and how to use them to increase visibility and increase sales on Amazon.

Strategy for the Protect Amazon Advertising Campaign

Your brand recognition will be relatively low when you first start on Amazon. Most sellers frequently make the error of assuming their brand name would last for an extended period of time. But as your business takes traction, competitor sellers will start using your brand name in their ads to distract your customers.

The Protect Amazon Advertising campaign strategy enables you to protect your brand from competitors’ keyword bids and prevents them from appearing on your Amazon product page.

 

 

It depends on your brand recognition, the level of competition, and the rank of your branded keywords, but protecting your brand name is often not expensive in terms of CPC. Your own ASINS, branded keywords, and brand name will all be your targets. Low brand recognition means less competition for your keywords, which means lower CPC prices.

It’s also important to remember that the Protect campaign plan needs to be implemented continuously. Some people might believe that this

“The Protect campaign strategy is an insurance policy, and if you smash the automobile, you don’t need insurance. You must have it in advance”

 

When the enemy has already stormed the castle, you cannot begin to defend it. In order to prevent the enemy from ever getting close to it, you want to protect it. Exactly the same holds true with your Protect initiatives. Before competing vendors try to claim a share of your brand name market, begin early brand name defense.

The Successful Campaign Strategy for Amazon

For sellers, Amazon is effectively a battleground where conquest is the only goal. The fight strategy that gives you an advantage over your competitors is the Conquer campaign strategy. Because you specifically target the ASINs and listings of your competitors, your product will show up on their product pages.

 

 

With the Conquer campaign strategy, you can find new profitable products and keywords that drive sales at a low ACOS. Additionally, it provides a clear illustration of the significance of the Protect campaign strategy. Someone will steal your customers if you don’t protect your brand.

The Strategy for the Rank Amazon Advertising Campaign

You may control your exact match keywords with the assistance of ranking campaigns to increase your organic visibility on the first page of Amazon search results.

Here, you’ll be focusing on broad or specific keywords that relate to your product, with a CPC cost that varies from low to high depending on the phrases you’re targeting. The cost of the CPC increases in direct proportion to the amount of the match, search traffic, and vice versa.

 

 

The Dominant Strategy for Amazon Advertising Campaigns

Although they appear to be identical, the campaign strategies for Dominate and Rank are different. The Dominate strategy, like Ranking, seeks to control the exact match keywords to boost organic visibility.

The difference is that a ranking strategy is more of a short-term strategy to increasing awareness of your goods and brand. The Dominate campaign plan, on the other hand, is a long-term game to achieve total dominance for a single keyword, at whatever cost.

 

 

The metrics for a Ranking campaign include the ad cost, ACOS, and the number of orders the campaign generates.

You are putting in a bid for a job for a Dominating campaign. Regardless of ad spend or ACOS, your goal is to rank first for a specific term.

The Discover Amazon Advertising Strategy

You may think of a Discover campaign plan as a keyword mining operation. It helps in the discovery of keywords that customers use to discover your products on Amazon.

Consider that you have launched an auto-match, broad match, or phrase-match Amazon advertising campaign. You’ll pull a search phrase report at the end of the month and convert everything that performed well into an exact match campaign. We’d call the campaigns you run to find these converting keywords “Discovery campaigns.”

 

 

Casting a wide targeted net and bidding on lots of keywords is the idea. Once you’ve found any profitable keywords, add them to your existing campaigns.

Campaigns for discovery are reasonably priced in terms of CPC. However, they don’t provide precise targeting, so the Rank campaign strategy should be used in addition to them.

Which strategy for an evergreen Amazon advertising campaign will you start with?

These tried-and-true methods for Amazon advertising campaigns may prove to be both a lifesaving for those who are having difficulty with the platform as well as the rocket fuel that boosts others who are seeing some success.

Start putting these timeless strategies into practice right away, and keep in mind that you should mix them to compound the effects of your Amazon advertising.