The primary function of Amazon Storefronts, also known as Amazon Stores, is as a branding tool.

For sellers, the most challenging aspect of Amazon is competing against all the other products in search results and on listing pages. This issue is solved by Amazon Storefronts, which let sellers design a distinctive, brand-specific shopping experience that increases conversions and sales.

With the help of Amazon Storefronts, businesses can show all of their products in one place while also expanding and promoting their brand story.

In comparison to listing copy or A+ Content, sellers have more control over their messaging, enabling them to design a distinctive, brand-specific shopping experience.   As long as they have a Brand Registry, Amazon permits any seller, agency, or seller who oversees a brand to establish an Amazon Shop.

Benefits of an Amazon Storefront

  • Build brand awareness

  • Promote entire product catalog

  • Highlight new products

  • Increase the value of average order

  • Increase effectiveness of Sponsored Brands Ads

Amazon’s Store Insights

Also, sellers that use Amazon Storefronts have access to the Store Insights feature, which offers more in-depth information. The information provided by Amazon’s Store Insights can be used by sellers to improve their marketing strategies, monitor consumer behavior, and optimize their advertising efforts.

Sellers can discover metrics such as:

Visitors – the number of distinct visitors throughout a chosen time period.

Views – how many people have visited your storefront.

Sales – the number of purchases made by customers in the last 14 days.

Units Sold – the approximate amount of items that visitors who visited within the previous 14 days purchased.

Attribution – enables sellers to evaluate the Storefront’s performance in comparison to other direct marketing channels. Also, attribution allows sellers to identify the page of their business that converts more effectively.

These insights can be used to improve the design of the Storefront as well as the seller’s overall branding and Amazon advertising strategies.

How to Fully Leverage an Amazon Storefront

  • Make it simple to browse the Store. Items must be simple to scan, and sellers should concentrate on why customers are buying from them. Is it to identify a problem and discover a fix? Is it to satisfy their own desires or those of another person? Sellers should think about these issues so that their Storefronts guide customers to the best solution.

  • Put the best-performing products in the spotlight so customers won’t have to look far to find items frequently connected with the brand.

  • Make best sellers obvious so that customers can quickly see things that other customers have highly rated.

  • Show customer testimonials on how your solution helped them address a problem using content elements.

  • Don’t forget to share the brand’s history. Customers can relate to a good story, therefore business owners must make sure their brands are telling one.

How To Optimize Amazon Storefront for Mobile

Since more consumers select smartphones and other mobile devices to make purchases, marketers must now optimize their Amazon Shops for mobile devices.

According to the most recent research, 80% of consumers are now using a mobile phone to browse products online, and 62% of consumers have made a mobile purchase in the past six months. Amazon accounts for a sizable portion of these sales.

In fact, according to Amazon, two-thirds of visitors to Amazon Stores now occur on a mobile device. Without Amazon Storefronts that are mobile-optimized, sellers expose their brands to risk of losing traffic and revenue to rivals who have set up a mobile-centric buying environment for their customers.

By concentrating on…, sellers can open the door to an increase in new traffic and purchases.

Keyword Research – The first step in mobile optimization should be thorough keyword research. The most popular search terms, words, and phrases should be investigated by sellers before being incorporated into their stores.

Product Descriptions – If at all possible, keep product descriptions to a minimum and simply mention the essentials. The customer won’t have to scroll down the website as a result.

Images – Limit the number of product images to three on the header, so images don’t appear cluttered on mobile.

Copy – Less than 30 characters should be used for the copy in the header so that the content can be made larger to make it more readable without taking up too much space.

Content Order – Check that the content is presented in the proper order. The sequence and layout of content are not precisely the same as on a desktop due to the thinner nature of mobile screens and its design for quick scrolling.

Call-to-Action Placement – Based on how a customer’s eyes will move across the business, decide where to place the call-to-action button. Think about how important above-the-fold elements are since they can be seen before scrolling down. Customers are less likely to see the call-to-action button if it is positioned at the bottom of a vertical tile since it is unlikely to display above the fold.

Smooth Checkout Experience – not every shopper is used to shopping on their phones so sellers need to do everything they can to make the entire process as clear and easy as possible.

Evaluate the Amazon Store on a Mobile Device

The easiest approach to check the Amazon Store for issues that can harm customers’ experiences (such as weirdly cropped images or incompatible font sizes) is to do it on a real mobile device (a phone or tablet). Sellers should tap through pages and tiles to check the readability of the language and graphics and how simple it is to traverse their Storefront.